The Faded Collective is operated by Faded LLC, a barber-supply e-commerce business based in Bloomington, Indiana. We sell professional barber tools and our in-house product line, Fade the World, through our website at thefadedcollective.com. References to "we," "us," or "our" throughout this policy refer to Faded LLC.

Our store is powered by Shopify Inc., which hosts our checkout, processes payments, and manages order data. Shopify's own privacy practices apply to data processed on their infrastructure; please review their policy at shopify.com/legal/privacy.

We collect information in the following ways:

Information you provide directly:

• Account registration: first name, last name, email address, password
• Checkout: billing and shipping address, phone number, email address
• Contact form: name, email, and the content of your message
• Newsletter sign-up: email address

Information collected automatically:

• Log data: IP address, browser type and version, operating system, referring URL, pages visited, and timestamps
• Cookies and similar technologies: session cookies (required for cart and login functionality), preference cookies (dark/light mode), and analytics cookies (if analytics tools are enabled)
• Device information: screen resolution and device type, used to optimize the shopping experience

Information from third parties:

• Payment processors: we receive confirmation of successful payment and a tokenized reference — we never receive or store your full credit card number, CVV, or bank account details
• Shipping carriers: tracking updates tied to your order

We use the information we collect to:

• Process and fulfill your orders, including sending order confirmations, shipping updates, and invoices
• Create and manage your customer account
• Respond to your questions, support requests, and contact form submissions
• Send you marketing emails if you have opted in — you can unsubscribe at any time
• Detect, investigate, and prevent fraudulent transactions and other unauthorized activity
• Comply with legal obligations (tax reporting, fraud prevention, consumer protection laws)
• Improve our website, product offerings, and customer experience through aggregate analytics

We do not sell, rent, or trade your personal information to third parties for their own marketing purposes.

If you are located in the European Economic Area or United Kingdom, we process your personal data under the following legal bases:

• Contract performance: processing is necessary to fulfill your order and manage your account
• Legitimate interests: fraud prevention, improving our services, and direct marketing to existing customers
• Consent: newsletter subscriptions and non-essential cookies — you may withdraw consent at any time
• Legal obligation: compliance with applicable laws (e.g., tax, accounting)

Our website uses cookies — small text files stored in your browser — to enable core functionality and improve your experience.

• Essential cookies: required for cart persistence, login sessions, and checkout. Cannot be disabled without breaking core functionality.
• Preference cookies: remember your display preferences (e.g., dark mode).
• Analytics cookies: if enabled, help us understand which pages are most visited and where visitors come from. These are anonymized and aggregate only.

You can configure your browser to block or delete cookies. Blocking essential cookies will prevent you from logging in or completing a purchase.

We share your information only in the following limited circumstances:

• Shopify: our e-commerce platform processes orders, payments, and customer data on our behalf. Shopify is a GDPR- and CCPA-compliant processor.
• Payment processors: Shopify Payments (powered by Stripe), Shop Pay, and other processors to complete transactions. They receive only what is necessary to process your payment.
• Shipping carriers: (UPS, USPS, FedEx, etc.) receive your name and shipping address to deliver your order.
• Email service providers: if you subscribe to our newsletter, your email is processed by our email marketing platform (e.g., Klaviyo or Mailchimp) under a data processing agreement.
• Legal requirements: we may disclose information if required by law, court order, or to protect the rights, property, or safety of Faded LLC, our customers, or the public.

All third-party service providers are contractually required to use your data only to provide services to us and to maintain reasonable security standards.

We retain your personal data for as long as necessary to fulfill the purposes described in this policy, unless a longer retention period is required by law.

• Account data: retained for the life of your account. If you close your account, we delete or anonymize your data within 90 days, except where retention is required by law.
• Order records: retained for a minimum of 7 years to comply with tax and accounting obligations.
• Marketing consent: retained until you unsubscribe or withdraw consent.

Depending on your location, you may have the following rights regarding your personal data:

• Access: request a copy of the personal information we hold about you
• Correction: update inaccurate or incomplete information (you can do this in your account settings)
• Deletion: request deletion of your personal data, subject to legal retention obligations
• Portability: receive your data in a structured, machine-readable format
• Opt-out of marketing: unsubscribe from marketing emails at any time using the link in any email, or by contacting us
• California residents (CCPA): you have the right to know what personal information is collected, to opt out of the sale of personal information (we do not sell your data), and to non-discrimination for exercising your rights

To exercise any of these rights, contact us at fadedllcbarbershop@gmail.com. We will respond within 30 days.

Our website is not directed at children under the age of 13, and we do not knowingly collect personal information from children. If we become aware that we have inadvertently collected data from a child, we will delete it promptly. If you believe a child has provided us with personal information, please contact us immediately.

We implement industry-standard technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These include:

• HTTPS encryption for all data in transit
• HTTP security headers (X-Frame-Options, HSTS, X-Content-Type-Options)
• Secure, HttpOnly, SameSite cookies for session management
• Payment processing handled entirely by PCI-DSS compliant providers — we never store card data

No method of transmission over the Internet is 100% secure. While we take all reasonable steps to protect your data, we cannot guarantee absolute security. If you believe your account has been compromised, please contact us immediately.

Our website may contain links to third-party websites (social media platforms, shipping portals, brand websites). These links are provided for convenience only. We are not responsible for the privacy practices of those websites and encourage you to review their policies before submitting personal information.

We may update this Privacy Policy from time to time to reflect changes in our practices or applicable law. When we make material changes, we will update the effective date at the top of this page. We encourage you to review this policy periodically. Continued use of our website after changes are posted constitutes acceptance of the revised policy.

If you have any questions or concerns about this Privacy Policy or how your personal data is handled, please contact us:

• Business: The Faded Collective / Faded LLC
• Location: Bloomington, Indiana
• Email: fadedllcbarbershop@gmail.com
• Instagram: @faded_llc_